okay I am obviously not so cool - what is mojo? Apart from a sweet I used to eat as a kid.
I presume its something about motivation for reading?
I am a plodder, I read every day and just plod on with whatever I have selected to read - I would rarely stop reading something - last one I abandoned was 'The Undomestic Goddess' - contrived and dull - how did it stay at No 1 bestseller list for so long?