Wishing you a wonderful year of reading, Chalie.
Re your query. I am not sure I am your demographic but.........I love there to be a good variety of stuff, from the pocket money (pens, pencils and key rings) priced right through to worth a bit (books). I ALWAYS ( ) buy pens, notebooks and bookmarks, and also love to buy local produce (jams etc).
I can spend quite a lot in a gift shop, and will spend even more if there is a charitable bit to it too, regardless as to the charity being a local or national one. My waistline will also confirm that I love homemade cake slices, biscuits etc.