^ We may have had the best technical bid, and we certainly had a strong finish (with Beckham, Wills and Cameron etc) but we didn't get into the game early enough - and to be fair to Russia, they have never hosted a World Cup, they have a ton of cash to spend on this and eight years to prepare (two years more than we had to get ready for the Olympics...).
Also, and this isn't a comment aimed at you Ben, but would any of the questions currently being asked in the media be being asked if we had won the bid?
No, of course not.
We just have to suck it up and focus on what is actually important - having a team that is capable of winning the damn cup in the first place!