Harry Potter was, and still is, an icon. However mysterious and magical the stories of him and his friends are within the imaginary world of Hogwarts, his characteristics; kindness, tenderness and his never-say-die attitude is one to look up to - not only for kids, but for adults too. This is a reason I believe Harry Potter became the phenomenon that it now is, and rightly so. J. K. Rowling presents the protagonist, Harry in a loveable way, and is also quite charming. I would love to be Harry Potter - another great characteristic of his I'm allured to is how he is deceivingly strong (in a magic sense), but is never tempted to abuse his powers.
Another character I would like to be, even if she is female, is Jane Eyre. Jane Eyre, although she's not always ridden the 'high-life' as such, nor does she have magical powers, is a great protagonist any reader can empathise with. She has morales, and morales that, in my eyes, are right. She is kind-hearted, caring, giving, loving, good-looking (at least, that's how I picture her...) and well educated. All that, and she's rich. Bonus!