PopCo - Scarlett Thomas
Waterstones synopsis:
Alice Butler has been receiving some odd messages - all anonymous, all written in code. Are they from someone at PopCo, the profit-hungry corporation she works for? Or from Alice's long lost father? Or has someone else been on her trail? The solution, she is sure, will involve the code-breaking skills she learned from her grandparents and the key she's been wearing round her neck since she was ten. "PopCo" is a grown-up adventure of family secrets, puzzles, big business and the power of numbers.
Methinks:
I picked this book up as a result of reading Scarlett's 'the End of Mr Y' .. which on the whole I had enjoyed (although I thought the storyline kind of fizzled out and didn't live up to it's cracking beginning). The narrative of 'PopCo' moves between the adult Alice and the child .. there is lots here about codes, puzzles, paradoxes and maths, so much so that .. unless you are mathematically minded .. your head will be in a twirl just trying to understand it. Alice works for the third largest toy manufacturer in the world .. 'PopCo' .. and the book is largely about her attending a conference in the depths of the Devon countryside .. there is also a sub plot concerning codebreaking and hidden treasure.
On the whole I did find it interesting although sometimes it felt that the author was getting a bit too preachy .. covering all sorts of subjects from capitalism, exploitation, slave labour, animal welfare, veganism, homeopathy (which was also key in 'The End of Mr Y'), consumerism .. and a lot of other ism's. But it is intelligently done and thought provoking (what is the real cost of some of our home comforts?).
Alice is intriguing though and I was interested in her story from beginning to end. Again, I don't think it ended as strongly as it began .. I wanted more from it .. but that might just be me.
It left me thinking that one day Scarlett Thomas will write a phenomenally good book because she has all the right ingredients, it's just not quite there yet (imo).
7/10