It's naughty I know that judging a book by its cover, I've done a course on customer perceptions on choosing books, on presentation, display etc. I still choose books by their cover, if I choose chick lit I do turn it over, read the blurb and if they've got ridiculous names I don't choose it' simple. I like recommendations from friends who read the same genre as me. My book groups take me out of my comfort zone too in a good way?